Social Media & Content Specialist
Own content end-to-end for Landela (LinkedIn) and JetVero (travel)—strategy, creation, publishing, and performance. Nairobi, remote. Full-time or contract.
Posted 13 April 2026 · Applications close 13 May 2026
Share: https://landelatech.com/careers/social-media-content-specialist
Role details
Landela Ltd · Nairobi (remote) · Full-time or contract · Posted 13 April 2026 · Applications close 13 May 2026
Overview
Landela builds modern digital products and services across Africa. This is an individual contributor role: you own content end-to-end—strategy, creation, publishing, and performance—with consistent execution and measurable growth across the corporate brand (Landela, LinkedIn focus) and the product brand JetVero (travel experiences).
Responsibilities
- Content strategy & planning: clear strategy for LinkedIn and other platforms; calendar tied to growth and conversion; trend-spotting and fast iteration.
- Content creation: short-form video (Reels, TikTok-style, LinkedIn video), carousels, static posts, travel storytelling for JetVero; repurpose efficiently across channels; sharp non-generic copy.
- Video editing: mobile-first edits, hooks and retention, captions, transitions, light motion; optimize per platform.
- Growth & engagement: publishing, community interaction, experiments for reach and engagement.
- Performance & conversion: track reach, engagement, CTR, conversions; optimize from data; support campaigns with real outcomes.
- Paid campaigns (basic): small-scale Meta and Google Ads; test creatives, audiences, messaging; retargeting where relevant; manage small budgets carefully.
Requirements
Core skills
- Experience growing social accounts (LinkedIn preferred)
- Strong creation and video editing (e.g. CapCut, Premiere Pro)
- Sharp, engaging copy; understanding of what performs today
Mindset
- Execution-focused; ships consistently
- Comfortable working independently
- Fast iteration; results over vanity metrics
Bonus
- Travel, lifestyle, or storytelling content
- Small-budget paid campaigns
- Basic funnels and conversion literacy
Why this role
- Direct impact on brand growth and acquisition
- Ownership from day one—minimal layers, fast iteration
- Build from zero: voice, style, and growth strategy
- High visibility with founders; ideas get implemented
- Creative freedom with accountability and measurement
- Performance upside, portfolio-worthy 0→X story, path toward Content/Growth Lead as we scale
What this role is
- Hands-on and execution-heavy
- Early-stage building
- Measured by growth and impact
What it is not
- Not a pure strategy-only role
- Not design-only
- Not slow corporate comms
Compensation
Competitive based on experience; flexible full-time or contract structure; performance-based incentives.
How to apply
Use the form below and include links to accounts you have managed, 2–3 content examples (especially video), and your answer to: “How would you grow a travel brand from 0 to 10k followers?”
Apply for this role
Social Media & Content Specialist
Applications close on 13 May 2026 (posted 13 April 2026).
Add links to accounts you have run, 2–3 examples of your work (video preferred), and a thoughtful answer to how you would grow a travel brand from 0 to 10k followers. Resume is optional. You will support Landela on LinkedIn and JetVero travel experiences—one pipeline, two audiences, measured outcomes.
Questions?
Email careers@landelatech.com or LinkedIn.