Social Media & Content Specialist
Own content end-to-end for Landela (LinkedIn) and JetVero (travel)—strategy, creation, publishing, and performance. Nairobi, remote. Full-time or contract.
Posted 13 April 2026 · Applications closed 13 May 2026
We are no longer accepting applications for this role. The listing stays here for reference; check Open jobs on the careers page for active roles.
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Role details
Landela Ltd · Nairobi (remote) · Full-time or contract · Posted 13 April 2026 · Applications closed 13 May 2026
Overview
Landela builds modern digital products and services across Africa. This is an individual contributor role: you own content end-to-end—strategy, creation, publishing, and performance—with consistent execution and measurable growth across the corporate brand (Landela, LinkedIn focus) and the product brand JetVero (travel experiences).
Responsibilities
- Content strategy & planning: clear strategy for LinkedIn and other platforms; calendar tied to growth and conversion; trend-spotting and fast iteration.
- Content creation: short-form video (Reels, TikTok-style, LinkedIn video), carousels, static posts, travel storytelling for JetVero; repurpose efficiently across channels; sharp non-generic copy.
- Video editing: mobile-first edits, hooks and retention, captions, transitions, light motion; optimize per platform.
- Growth & engagement: publishing, community interaction, experiments for reach and engagement.
- Performance & conversion: track reach, engagement, CTR, conversions; optimize from data; support campaigns with real outcomes.
- Paid campaigns (basic): small-scale Meta and Google Ads; test creatives, audiences, messaging; retargeting where relevant; manage small budgets carefully.
Requirements
Core skills
- Experience growing social accounts (LinkedIn preferred)
- Strong creation and video editing (e.g. CapCut, Premiere Pro)
- Sharp, engaging copy; understanding of what performs today
Mindset
- Execution-focused; ships consistently
- Comfortable working independently
- Fast iteration; results over vanity metrics
Bonus
- Travel, lifestyle, or storytelling content
- Small-budget paid campaigns
- Basic funnels and conversion literacy
Why this role
- Direct impact on brand growth and acquisition
- Ownership from day one—minimal layers, fast iteration
- Build from zero: voice, style, and growth strategy
- High visibility with founders; ideas get implemented
- Creative freedom with accountability and measurement
- Performance upside, portfolio-worthy 0→X story, path toward Content/Growth Lead as we scale
What this role is
- Hands-on and execution-heavy
- Early-stage building
- Measured by growth and impact
What it is not
- Not a pure strategy-only role
- Not design-only
- Not slow corporate comms
Compensation
Competitive based on experience; flexible full-time or contract structure; performance-based incentives.
How to apply
Use the form below and include links to accounts you have managed, 2–3 content examples (especially video), and your answer to: “How would you grow a travel brand from 0 to 10k followers?”
Application window closed
Social Media & Content Specialist
This listing was open through 13 May 2026. We are not accepting new applications for this role; the job description below remains for reference.
Add links to accounts you have run, 2–3 examples of your work (video preferred), and a thoughtful answer to how you would grow a travel brand from 0 to 10k followers. Resume is optional. You will support Landela on LinkedIn and JetVero travel experiences—one pipeline, two audiences, measured outcomes.
Questions?
Email careers@landelatech.com or LinkedIn.
Application status
We are not accepting applications for this role anymore.
Thank you for your interest. New openings are posted on the careers page when they go live.